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2016 Annual Report


Highlights of our year

APRIL Shop opening at Lucerne train station

mobilezone continues to optimize ist retail locations and opens a new shop in prime location at the train station of Lucerne using a completely new design.

MAY mobilezone launches website

The successful German online plattform expands into Switzerland thanks to mobilezone. It allows visitors to identify the best device for them and shows all applicable tariff options across providers to be bought alongside with the smartphone.

JUNE Breel Embolo becomes mobilezone brand ambassador

mobilezone and Swiss football player Breel Embolo join forces. The professional striker of Schalke 04 and the Swiss national team will serve as brand ambassador for mobilezone in the future.

JULY mobilezone introduces Apple Pay

Since July, mobilezone’s customers can pay for all products and services in any mobilezone-shops simply, ­securely, and confidentially with their iPhone. Apple Pay simplifies the payment process significantly.

NOVEMBER mobilezone expands ist group management team to 5 members

mobilezone expands its Group management at January 1, 2017 from three to five members, a step that takes into account the new Group structure. The company will add competent younger persons from within its own ranks to the Group management.

NOVEMBER Shop opening in ShopVille - Zurich main station

mobilezone is now present at three of the five Swiss train stations with highest passenger volume. Apart from Zurich main station these are the main stations in Basel and Lucerne.